Bitcoin acceptance point: The Royals

The Royals are creative, digital and social at the core. There is hardly a project we do that doesn’t have these three flavours contributing strongly to the overall taste of the resulting dish. But interestingly we’ve found that much of brand development and communication strategy now resides in, or at least relies on, a deep-seated knowledge of how people behave in the connected mediums. Discovery of content and information has dramatically changed in the past few years. The way we form opinions has been completely overhauled as a result of the proliferation and accessibility of online and mobile services. The time and place we devour published forms has shifted. And remember when you’d simply ask your family and friends about politics, entertainment, what car to buy, where to go next on holiday and which phone to buy? Not so much anymore.

So if people are thinking, acting and reacting differently as result of the evolution of communication, socialisation and content publishing, is there any doubt that this is the most remarkable period in the history of trying to communicate to audiences?

The Royals partners are Steve O’Farrell, Nick Cummins, Andrew Siwka and Dave King. At any one time, one or more of us is available for either Skype, coffee or beer...